Arête (Greek: ἀρετή), in its basic sense, means "excellence of any kind". The term may also mean "moral virtue". In its earliest appearance in Greek, this notion of excellence was ultimately bound up with the notion of the fulfillment of purpose or function: the act of living up to one's full potential.

Academy /əˈkadəmi/ noun: academy; plural noun: academies

• the teaching school founded by Plato.
• noun: Academy; noun: the Academy

Origin: late Middle English (denoting the garden where Plato taught): from French académie or Latin academia, from Greek akadēmeia, from Akadēmos, the hero after whom Plato's garden was named.

Alliance /əˈlʌɪəns/

noun: alliance; plural noun: alliances - a union or association formed for mutual benefit, especially between countries or organizations.

'Arete simply means the act of offering all actions as a sort of sacrament to excellence, of devoting one’s life to finding excellence, identifying it when it offers itself, and achieving it in your own life.